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Why Aren’t My Products Selling On Amazon?
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Proper Keyword Research malaysia telco listOne of the most fundamental pieces of a successful listing on Amazon is proper keyword research internet explorer 10 free download.
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If you notice that your product is still not selling, it may be time to play around with your content and product descriptions.
Consider rewriting the content or hiring a professional writer to help you, and see if your conversion rate improves.
Optimize Your ImagesWritten content is essential, but a picture says a thousand words.
Having well-optimized images is vital on Amazon, especially when you consider that only your title and images are above the fold on mobile.
You may struggle with your conversion rate and higher advertising costs if you have poor-quality images.
<img class="aligncenter size-full wp-image-453309 b-lazy pcimg" src="data:;base64,” sizes=”(max-width: 1600px) 100vw, 1600px” alt=”Robyn Johnson explains the power of optimized images in ecommerce listings on Amazon.” width=”1600″ height=”840″ data-srcset=”https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/robyn-johnson-quote-on-amazon-listings-629f71ad64759-sej.png 1600w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/robyn-johnson-quote-on-amazon-listings-629f71ad64759-sej-480×252.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/robyn-johnson-quote-on-amazon-listings-629f71ad64759-sej-680×357.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/robyn-johnson-quote-on-amazon-listings-629f71ad64759-sej-768×403.png 768w, https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/robyn-johnson-quote-on-amazon-listings-629f71ad64759-sej-1024×538.png 1024w” data-src=”https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/robyn-johnson-quote-on-amazon-listings-629f71ad64759-sej.png” />
For most ads, your primary image will be the direct creative for your campaigns.
Many customers decide to do business with one seller over another simply because the other sellers’ images make their products more appealing.
Images should highlight the product, the product’s essential features, and the direct benefits.
While there are stringent rules about your primary image, your secondary images can give you a chance to provide important information about your product.
It also is one of the few areas on the Amazon Product Detail Page where you can create some brand continuity.
If you have trouble with your conversion rate, look at your competitor’s images. What questions do they answer that your images do not?
Do they showcase the product in a better light?
Do they show something about the product that your images are not showing?
If your competitors’ pictures are better than yours, it may be time to upgrade your images and see if you can increase your conversion rate.
Organically Gather ReviewsAnother common reason your Amazon listing may not be converting is that you do not have reviews.
Nearly every buyer on Amazon takes the time to read at least a few reviews to determine if the seller is legit and if the product is worth the money.
As a rule of thumb, you should try to have at least 25 reviews to be retail-ready.
You may need fewer reviews if you are in a more specialized or niche category.
If you are in a more competitive category, you may need more reviews.
You do have to start somewhere, so if you have fewer reviews, focus on getting conversions for your product.
It is expected that about 1% to 3% of Amazon customers will leave a review.
If you do not have reviews, you can obtain them in a few different ways.
- You can use the Amazon Request a Review Button.
- You can use Vine (eligibility requirements).
- You can use third-party tools to request reviews.
Additionally, you want to ensure that your reviews are honest and reputable.
Not only can you get in trouble if you pay for good reviews, but it may turn off buyers if they suspect the fake reviews. If you get one or two negative reviews, do not worry.
However, if you start getting many negative reviews, address why they are happening and work to prevent them.
Amazon is very sensitive about fake reviews and review programs.
This includes not having family or friends review your products or your competitors.
It is vital to read and understand Amazon’s policies around reviews.
Determine Whether You Have A Traffic Or Conversion ProblemIf we haven’t found a glaring issue, it’s time to look into why our product may not be selling.
Amazon provides sellers with a report called the Detail Sales and Traffic Report (under Reports, Business Reports).
Unfortunately, many sellers miss this valuable report, but it contains vital information that can help you determine if you may have a traffic or conversion issue.
Pay close attention to the Unit Sessions Percentage, ultimately, your conversion percentage.
The report also tells you how many page views and sessions your listing gets over a specified period.
By reviewing this report, you can see if your product is getting traffic or not.
If the traffic is low, you know to find a way to boost traffic.
You can boost traffic in several ways, including adding more keywords or utilizing paid ads.
You have a conversion issue to address if you see that you are getting traffic, but people are not buying.
You may have low-quality images or poor content preventing people from purchasing from you.
In this case, address why your product is not selling before you attempt to increase the overall traffic to get your product to sell.
Identify The Number Of Keywords On Page OneIf you have been around digital marketing for any period, you have probably heard the joke that the best place to hide a dead body is page two of a search.
This is just as true on Amazon as on any other search engine.
We talked about reverse ASIN searches a few times in the article.
I recommend you look into both you and your primary competitors already selling well on Amazon for two things.
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- Compare your product to your competitor roza e rasool inside pics.
- Suppose your competitors index for a significantly higher number of relevant keywords.
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To combat this, run Sponsored Product campaigns for the keyword phrases to help increase your conversions for those keyword phrases.
roza e rasool inside pics This approach can allow you to climb the SERPs for your most important keyword phrases.
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