Sippy cup market size is growing significantly due to its excellent properties such as easy to handle, lightweight and easy availability in the market. It gives an alternative option to the parents over the chemical-based sippy cups to avoid their hazardous health effects. The industry’s rapid expansion is mostly due to a growing awareness of the wide range of baby care products.
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Growing Spending on New Baby Care Products to Propel Market Growth
In the wake of COVID-19 lockdown limitations, people mostly spent their time in their homes and looked after their children. This has eased parental spending on newborn care products worldwide, resulting in increased market growth during the pandemic. Also, the growing awareness of spout pushes on child’s teeth that may lead to tooth decay and crooked teeth and possibly cause speech problems has surged the demand for new baby care products.
Segments-
In terms of product type, the market is segregated into straw, spout and flat lid. Based on material, the industry is divided into stainless steel, plastic, glass and others. The market is categorized into South America, Middle East & Africa, Europe, North America, and the Asia Pacific in terms of region.
Report Coverage-
Secondary and primary sources are used to get a detailed overview of the study in a prominent way. The report’s context also considers the qualitative and quantitative approaches to achieve a detailed analysis. Meetings with the upper management, such as the board of directors and employees, have contributed to thoroughly recognizing the industry in the best possible way. For secondary resources, various press releases and journals are used to fetch the details of the industry. The report also includes a COVID-19 analysis to boost the market coverage.
A List of Prominent Companies in the market:
- Green Sprout Inc., (U.S.)
- Goodbaby International (U.S.)
- Sangenic International Ltd (U.K)
- Munchkin Inc., (U.S.)
- NUK USA LLC (U.S.)
Drivers & Restraints-
Growing Availability of Baby Care Products to Promote Growth
The demand for toddler baby care products is growing in popularity as they assist children in improving their hand-to-hand coordination and help them transition from breastfeeding or bottle feeding to drinking from a conventional cup more easily. The companies’ improvement and introduction of innovative products are expected to surge the sippy cup market growth. Furthermore, people are likely to be lured into purchasing such products, as a result of the widespread availability of plastic-based sippy cups in a variety of colors across a variety of supermarkets and baby stores, which in turn will drive growth with in the market. Meanwhile, toddlers’ use of sippy cups, which increases the risk of dental decay, is expected to slow the market’s expansion.
Regional Insights
Increasing Spending’s in Baby Care Products Promotes Growth in North America Market
North America contributes significantly to the sippy cup market share as the parents in the U.S. & Canada are spending largely on baby care products to keep their infants away from any health effects. Furthermore, increasing the use of high-quality infant care products is also bolstering the market’s expansion in the region.
Due to many care stores in regions such as India and China, the baby product is expected to grow robustly in the Asia Pacific region. In addition, the growing middle-class population and their standard of life are boosting market expansion in this region.
Competitive Landscape
Leading Players Introduced Quality Care Products to Penetrate Market
Leading companies, such as Evorie, introduced baby bottles to gain a competitive edge. Major industry players are expected to invest in product launches, partnerships and mergers & acquisitions to get an additional lead. Developments in the business include:
- September 2021: Evorie launched its Evorie Tritan Gravity Straw Sippy Cup Water Bottle and Evorie Tritan Wide-neck baby bottle of 200ml to provide quality and easy-to-use products.
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