Having an online store through Shopify is very effective for selling your product or service.
However, simply creating a Shopify website does not automatically mean that your store will be ranked in the search engine, and people will be able to visit your store. SEO services for ecommerce can be the most important processes to promote your Shopify store and its rankings. It also enables you to expose your products and brand to more people who may be interested in them.
Let’s discuss some of the most important SEO strategies you can employ to help your Shopify store rank higher and attract more traffic.
Undertake the Keyword Research and Discover the Most Valuable Keywords
The first process is identifying which keywords your target customers are using to search for products similar to yours. Google tools such as Keyword Planner and UberSuggest can assist in identifying the monthly search and other relevancy search scores of various keywords.
Rather, it is recommended to use longer and more specific keywords containing 3 and more words with a reasonable amount of monthly searches, but fewer competitors. Integrate these exact match keywords seamlessly into strategic sections and materials.
- It is important to focus on longer keywords.
- These are often called “long-tail keywords.”
- They usually consist of three or more words.
- For example, instead of “shoes,” use “comfortable running shoes for flat feet.”
- Long-tail keywords tend to have less competition.
- They also attract more qualified leads.
- Customers searching for specific products are more likely to convert into buyers.
After identifying your keywords, integrate them into your content and place them in strategic sections of your website.
- This includes headings, product descriptions, and blog posts.
- You want to ensure your content is relevant to customers’ search.
- This relevance helps improve your site’s visibility in search results.
Your goal is to create a seamless integration of these keywords. Avoid keyword stuffing. This practice can lead to poor user experience and lower rankings in search engines. Use keywords naturally in your writing. Make sentences flow smoothly.
Create and Optimize SEO Content That Will Rank on The First Page
You must review all the major website pages and ensure they follow the proper on-page SEO guidelines. This includes writing distinct title tags and Shopify meta descriptions for every page about the target keyword.
Also, make sure the content you provide contains relevant information to the searcher’s intent for each keyword you’re focusing on. Keywords must be added to the headers, the names of the image files, the alt text, the videos, the schema markup, and the body content.
Improve Site Structure and Navigation
That is why it is vital to have an effective information architecture and internal linking structure to allow search engine crawlers to crawl and index your site easily. Divide the website’s content into groups and subgroups according to their natural classification.
Organize URLs according to descriptive categories and product names. Use breadcrumb navigation and arrange the pages according to the parent-child relationship. Go ahead and link out to other content resources and cross-link if possible.
Provides an Opportunity to Speed Up the Page Load Times
Another factor that has been revealed to influence SEO ranking is the site speed. Check your store’s page load times using Google PageSpeed or WebPageTest and work to improve them.
Optimize image cache objects, reduce the number of HTTP requests, integrate a content delivery network, and apply other performance practices. The faster the pages are loaded, the better the search engine ranking and the user experience.
Solicit and Manage Business Listings
Claiming your business listings on platforms such as Google My Business, Bing Places for Business, and Apple Maps can increase your store’s exposure in local searches. Ensure you claim and provide all the necessary information and high-quality photos on relevant sites with the correct NAP. Optimize it for local searches by including keywords and providing a unique description.
- High-quality photos are also essential.
- When you include clear and engaging images, you capture attention.
- Photos of your store, products, or services can make a big difference.
- They help potential customers visualize what you offer.
- In addition, customers are more likely to visit if they see appealing images.
- Optimizing your business listings for local search is another vital step.
Claiming your business listings on essential platforms significantly increases your local visibility. Provide complete and consistent information, include high-quality photos, and optimize with relevant keywords. This approach will help you attract more customers and stand out in online searches.
Key Takeaways
To sum up, enhanced Shopify SEO strategies, such as focused content creation, site structure, and speed, can increase the store’s search engine ranking and visibility. This, in turn, helps direct more relevant traffic to your products and services. Give priority to user satisfaction and relevance to searchers’ needs.
