The North America hand sanitizer market size stood at USD 1.30 billion in 2022. The market is projected to grow from USD 1.33 billion in 2023 to USD 1.86 billion by 2030, exhibiting a CAGR of 4.9% during the forecast period.
Hand sanitizer has emerged as a highly popular and widely adopted trend, driven by the growing emphasis on health and hygiene in the face of increasing infectious disease outbreaks. Its rising popularity can be attributed to its time efficiency, powerful antibacterial properties, convenient portability for travel purposes, and gentle impact on the skin.
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Segments
Wide Dispersion and Efficient Application Sets Gel Segment Apart
Based on product form, the market is divided into gel, spray, foam, and others. With its superior ability to disperse evenly across the entire palm using smaller quantities, the gel segment emerges as the frontrunner, surpassing other segments.
Rising Demand for Alcohol-based Sanitizers due to Unmatched Effectiveness
By type, the market is segmented into alcohol-based sanitizer and alcohol-free sanitizer.
Alcohol-based sanitizers are expected to experience increased demand as they possess unparalleled efficacy in eliminating germs, bacteria, and viruses.
Vital Role of Hand-Sanitizers in Controlling Disease Dominates Hospital Segment
By end-user, the market is divided into schools, restaurants, hospitals, households, office buildings, and others. Hospitals segment is poised to be the prevailing segment, primarily driven by the constant interaction of healthcare professionals, including doctors, nurses, technicians, and others, with patients who are more susceptible to contagious diseases.
From the regional ground, the market is segmented into the U.S., Canada, and Mexico.
Report Coverage:
The report offers:
- Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
- Comprehensive insights into regional developments.
- List of major industry players.
- Key strategies adopted by the market players.
- Latest industry developments include product launches, partnerships, mergers, and acquisitions.
Major Players Profiled in the Report:
- The Clorox Company (U.S.)
- The 3M Company (U.S.)
- Byotrol (U.K.)
- Henkel AG & Co. KGaA (Germany)
- Vi-jon Inc.(U.S.)
- GOJO Industries, Inc. (U.S.)
- Kutol Products Company, Inc. (U.S.)
- The Procter & Gamble Company (U.S.)
- Artnaturals (U.S.)
- Unilever PLC (U.K.)
Drivers and Restraints
Smart Dispensers and Portable Sprays Redefine Hand Sanitization
Manufacturers are leading the way in product innovation by introducing cutting-edge solutions such as smart hand-sanitizer dispensers. These advanced dispensers offer enhanced safety, simplicity, and reduced risk of disease transmission. For instance, Canadian brand Origen has developed a pocket spray hand-sanitizer containing 70% isopropyl alcohol, striking the perfect balance between effectiveness and portability, making it convenient for users to carry it with ease.
However, abundance of alternative products such as liquid hand wash, bar soap, cleansing cream, and various other options pose a restraint on the North America hand sanitizer market growth.
Country Insights
U.S. Takes the Lead Fueled by Pandemic Impact and Commitment to Stringent Protocols
The U.S. emerged as the dominant country in the region, bearing the brunt of the coronavirus outbreak. Research laboratories in the U.S. have diligently adhered to rigorous disinfection and sanitization protocols, playing a crucial role in preventing the inadvertent spread of diseases.
Canada is expected to capture a notable market share, driven by the country’s strong emphasis on healthcare.
Competitive Landscape
Large Players Shifting Toward Organic/Natural Sanitizers to Accelerate Product Growth
There is an increasing number of manufacturers transitioning toward producing and manufacturing natural/organic-based hand-sanitizers. These products are known for their skin-friendly properties and contain fewer harmful chemicals. This shift toward natural and organic formulations is anticipated to significantly contribute to the North America hand sanitizer market share.
Key Industry Development
- April 2023: SK Capital Partners, LP. acquired Apotex Pharmaceutical Holdings Inc. to expand its presence in the Canada hand sanitizer manufacturing industry.
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