How big is the Middle East & Africa Digital Out-of-Home Advertising (DOOH) market?
According to MarkNtel Advisors study, the Middle East & Africa Digital Out-of-Home Advertising (DOOH) market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28.
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Key Trend in the Market: Inclusion of Storytelling Approach in the DOOH Advertising
As the advertisement industry expands across the Middle East and North Africa region via online platforms, email services, newspapers, television, and other outlets, the general public has become less aware of it. Storytelling has been a new way of advertisement adopted by DOOH companies in the region, which only reveals the brand narrative & engages the customers with more creative & out-of-the-box ideas. The primary objective of the storytelling approach is to tell a story that includes an impactful message for the viewers. The purpose of storytelling marketing is to communicate a message through narrative. Storytelling marketing aims to make the viewer feel something.
Consequently, the message will inspire the person to act, such as buying your product, by causing them to feel something. Thus, the company’s implementation of the storytelling technique in the Middle East & African regional countries has offered a subtle approach to grab the audience’s attention & engaging them on a much deeper level, hence creating brand trust & loyalty.
Leading Companies in the Middle East & Africa Digital Out-of-Home Advertising (DOOH) market:
- JCDECAUX SA
- ELAN Media
- HyperMedia FZ LLC
- Emirates Neon Group
- Hills Advertising L.L.C.
- Elevision
- Dooha Media
- Viola Communications
- Daktronics Inc.
- NMN Communications
- Mubashir
- Primaflex International
- Lifeonscreen
- Others
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Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Segmentation:
By Type
- Billboards/LED Screens
- Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)
- Transit
By End User
- Retail
- Real Estate
- Financial Services
- Government
- Automotive
- Others (Education, Healthcare, etc.)
Here, Retail gained the major market share of the DOOH Advertising market during the historical years.
By Location
- Bus Stations
- Malls & Facades
- Airports
- Taxi
- Movable Trucks
- Fuel Stations
- Trains/Metro
- Super Markets/Hyper Markets
- Departmental/Convenience Stores
- Highways & Bridges
- Roadside Lamp Posts
- Roadside Mupis
Regional/ Countries Insight:
- The UAE
- Saudi Arabia
- Oman
- Qatar
- Egypt
- Morocco
- Others
Among all the countries, Saudi Arabia held a major share in the Middle East & Africa Digital Out-of-Home Advertising market in historical years. Out-of-home advertising is regarded as one of the most influential forms of brand promotion dedicated to consumers of varied ages & preferences.
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