Have you ever wondered how shapes used in your web design can impact your visitors’ emotions? Here is an interesting fact for you. According to the psychology of shapes, these graphic elements have a great say in shaping the perception of your audience about your brand.
The human mind has associated different shapes with varying meanings. For instance, whenever a person sees a triangle shape on your web page, they are more inclined to focus on the relevant content. Similarly, using squares has the potential to foster a sense of credibility.
On the other hand, curved and straight lines can evoke feelings of comfort in your target audience. Do you want to learn more? Keep reading, as this article will shed light on the best shapes that can transform your web design.
6 Shapes That Can Give Your Web Design a Meaning
You want your website’s design to be more meaningful for your brand and audience. Using a combination of different shapes can help you reach the goal. Shapes like circles and ovals play a significant role in altering the psychology of your visitors. You can also use natural shapes to represent originality. Let’s focus on the top six shapes that can give your web design a meaning:
1. Squares and Rectangles
Quadrilateral shapes are famously known as workhorses in the world of web design. Using shapes like squares and rectangles can associate your brand with reliability and order. These shapes can generate a sense of professionalism. Their sharp edges establish a strong online presentation for your business.
That is why you see such shapes more frequently whenever you visit a business website. You can use grid layouts for images, organize critical content in rectangle frames, and create a square navigation menu. For an effective implementation, seeking help from an expert designer is essential. For this, most business people contact professional companies offering web design in Dubai for this purpose.
2. Straight and Curved Lines
Lines serve as the basis for any type of artwork. When you talk about straight lines, they can either be horizontal or vertical. The human mind associates horizontal lines with peace and subtleness and vertical lines with progress and strength. Using a moderate combination of both can represent authority and reliability.
Research, however, shows that curved lines have more potential to grab viewers’ attention. Even an infant can be more responsive to curved shapes. These lines make your design more pleasant for your visitors, enhancing their experience. Using curved lines in dividers can assist in organically guiding your audience.
3. Triangles
Among various shapes you might use in your web design, triangles are perceived as the most powerful ones. They have an association with a range of emotions. These lines can either represent stability or weakness. It entirely depends on the way you direct them.
For instance, research shows that an upward triangle showcases strength and vitality. On the other hand, a downward triangle stimulates feelings of conflict and instability. You need to leverage these two shapes moderately to represent a proper hierarchy.
4. Circles and Ovals
You might have noticed that some of the giants in the business world have circular logos. This is not just a random fact. The reason behind using such a shape is that it symbolizes eternity. Using circles for profile pictures and buttons can help showcase inclusivity, building a sense of community.
Oval shapes are also characterized by no ending and no sharp edges. Using these elements can associate your brand with completeness and integrity. Oval elements can be particularly beneficial for marketing purposes, as they speak for infinite possibilities.
5. Natural Shapes
Natural shapes undoubtedly serve as the foundation for all kinds of shapes that designers create. With any specific symmetry, these shapes foster a sense of novelty and freshness. You have a number of choices when it comes to using organic shapes in your web design. Here are some prominent examples of these shapes and what they represent:
- Butterfly: This shape is associated with creativity and beauty
- Leaf: Using this shape can showcase growth
- Lion: It showcases resilience and authority
- Tree: It symbolizes life and strength
- Rose: The Rose shape is the representation of love and sensuality
Overall, the use of natural shapes can evoke a range of emotions depending on what kind of shape you use. An experienced designer can help you leverage these graphic elements more effectively. You can reach out to an expert in web design to incorporate organic elements naturally.
6. Abstract Shapes
If you want to employ natural shapes in a more artistic way, try abstract shapes. These are either simplified or complicated versions of organic shapes, showcasing dual meanings. You can convey a message directly or figuratively by incorporating these shapes in your web design. Here is what these elements represent:
- Innovation
- Uniqueness
- Communicating a message without words
- Depicting real things
People usually use abstract shapes in icons and logos. They are considered more useful for branding.
Integrate Shapes into Web Design to Impress Visitors
The design of a website usually revolves around various shapes, including rectangles, straight lines, circles, and organic shapes. All these elements possess different meanings and evoke a range of emotions. Contacting a professional in web design can help integrate these shapes into web design to impress your visitors.
