The global false eyelashes market size was valued at USD 1.33 billion in 2022 and is expected to be worth USD 1.41 billion in 2023. The market is projected to be valued at USD 2.12 billion by 2030, recording a CAGR of 6% during the forecast period.
False eyelashes are gaining traction among fashion enthusiasts as they can make their natural lashes look thicker and healthier. These products come in a wide range of colors and lengths. Customers are becoming increasingly aware of the availability of personal styling products, thereby accelerating the global false eyelashes market growth.
Fortune Business Insights™ presents this information in a report titled, “Global False Eyelashes Market, 2023-2030.”
List of Key Players Profiled in the False Eyelashes Market Report:
- American International Industries (U.S.)
- Kiss Products Inc. (U.S.)
- Royal Korindah (Indonesia)
- Ulta Beauty Inc. (U.S.)
- Qingdao Lashbeauty Cosmetic Co. Ltd. (China)
- L’Oreal S.A. (France)
- LVMH (France)
- Shiseido Co. Ltd. (Japan)
- SY LASHES (China)
- Miranda Lashes Inc. (China)
Strip Eyelashes to Gain Popularity for Their Ability to Prevent Eye Injuries
Based on product type, the market is segregated into strip lashes, individual flare, individual single, and others. The strip lashes segment captured a large market share as customers can avoid the risk of eye injuries and swelling by using these lashes.
Comfort and Affordability of Human Hair Eyelashes to Boost their Demand
In terms of material, the market is divided into human hair, synthetic hair, and others. The human hair segment accounts for a large false eyelashes market share as lashes made from this material are more affordable, comfortable, and lightweight as compared to other materials.
Wide Product Variety to Increase Customers’ Preference for Hypermarkets and Supermarkets
By distribution channel, the market is segregated into hypermarkets & supermarkets, specialty stores, online stores, and others. The hypermarkets & supermarkets segment is expected to dominate the market due to the vast availability of a wide range of basic and premium eye makeup products in these stores.
The report makes an in-depth analysis of the global market. The report highlights crucial aspects, such as key companies, product types, distribution channels, and material usage areas. Besides this, it offers valuable insights into the recent market trends and underlines significant industry developments. In addition to the aspects mentioned earlier, the report covers several factors contributing to the market’s growth in recent years.
Drivers and Restraints:
Latest Launch of Eyelash Tools by Companies to Augment Product Demand
Many leading companies of false eyelashes are introducing virtual eye lash application applications to enhance customers’ buying experience and help them experiment with various eyelash styles. This can assist companies in expanding their revenue margins. These firms are also introducing a variety of fake lashes that are made from innovative and unique materials, thereby expanding the global market size.
However, the risk of eye infections from these lashes will limit their adoption among customers.
Asia Pacific to Dominate Market Due to Presence of Large-scale Manufacturing Facilities
Asia Pacific dominated the global market as the region has a notable presence of large-scale eyelash production plants in China and Indonesia. According to data released by the Government of Pingdu, East China’s Shandong Province, China, eyelash producers in Pingdu sold more than USD 610 million worth of fake lashes in the global market in 2018. These factors will augment the regional market’s growth.
Partnerships and Business Acquisitions to Fuel Market Progress
The leading companies operating in the market are focusing on partnering with celebrities and television channels to advertise their products. They are also trying to expand their manufacturing capacity to boost their revenues from this product.
Key Industry Development:
- April 2022 – Kiss Products, a U.S.-based beauty care company, launched a digital commerce platform dedicated to its Falscara franchise, Falscara.com. Falscara provides customizable, accessible, and at-home lash extension solutions.