The global golf apparel market share was valued at USD 8.70 billion in 2023. The market is projected to grow from USD 9.07 billion in 2024 to USD 13.28 billion by 2032, exhibiting a CAGR of 4.87% over the forecast period.
The soaring number of golf resorts and escalating popularity of golf as a leisure activity are poised to spur the golf apparel demand across the globe. Compared to 2021, the number of individuals playing 9 or 18-hole golf recorded a 15% surge in 2022, according to the R&A.
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Segmentation:
T-Shirts & Polo Shirts Segment Held Major Share Owing to Wide Product Availability
On the basis of type, the market is divided into trousers, T-shirts & polo shirts, winter wear, skirts, vests, hoodies, shorts, footwear, and others. In 2023, the T-shirts & polo shirts segment registered a dominant share in the global market fueled by the extensive availability of these products.
Synthetic Materials Registered Prominent Share Due to High Durability
Based on material, the market is categorized into cashmere, merino wool, cotton, synthetic materials, and others. The synthetic materials segment accounted for a leading share of the global market in 2023. The high durability and ease of maintaining these materials augments their adoption, propelling segment growth.
Mass/Economy Segment Led the Market Driven by Surging Availability of Affordable Products
By category, the market is trifurcated into luxury, premium, and mass/economy. In 2023, the mass/economy segment registered a major market share, which is credited to the growing availability of affordable products.
Men Segment Holds the Largest Share due to Availability of a Wide Range of Products
By end-user, the market is fragmented into men, women, unisex, and children/junior. The men segment dominates the market. The high number of male players across the globe and the extensive product availability are key factors pushing the dominance of the segment.
Specialty Stores/Branded Stores/Sports Stores Recorded a Leading Share Impelled by Growing Presence of Retail Stores
On the basis of distribution channel, the market is classified into specialty stores/branded stores/sports stores, hypermarkets/big-box, online/e-commerce, and others. The specialty stores/branded stores/sports stores segment registered a key share of the market in 2023 driven by the rising presence of retail stores across various countries.
Based on geography, the market for golf apparel has been studied across North America, Europe, South America, Asia Pacific, and the Middle East & Africa.
Report Coverage:
The report presents an analysis of the industry dynamics based on type, material, end-user, category, distribution channel, and geography. It further gives an account of the pivotal driving factors, the latest trends in the industry, and the steps adopted by key players to strengthen their market positions.
Drivers and Restraints:
Product Demand to Rise Due to Growing Emphasis on Innovation
There has been a mounting emphasis on the launch of innovative products. The growing availability of performance-enhancing materials with features such as breathability, temperature regulation, and UV (ultraviolet) protection is one of the key factors propelling the development and launch of advanced products. These factors are anticipated to drive golf apparel market growth over the forthcoming years.
Nevertheless, the high cost of golf wear may restrain industry expansion.
Regional Insights:
North America Emerged as Leading Region Due to Escalating Number of Golf Courses
In 2023, North America held a key share in the global market. The region records a growing number of golf courses and increasing participation in the sport. The U.S. recorded more than 16,000 golf courses at 14,000 golf facilities in 2023, according to the National Golf Foundation.
Europe’s golf apparel market share is anticipated to expand at a significant pace over the analysis period. The product demand is surging with growing popularity of golf tourism in the region.
Competitive Landscape:
Pivotal Industry Players Forge Partnerships to Expand their Portfolios
Major industry players are centered on partnering with other companies. The intent of these collaborations is portfolio diversification and the consolidation of their market positions. A few of the leading market players are Oahu Golf Apparel, Adidas AG, and Disc Golf Apparel.
Key Industry Development:
February 2024 – TaylorMade Golf entered an extended collaboration with Tiger Woods. The partnership focused on the rollout of Sun Day Red, a new lifestyle brand.
List of Key Players Mentioned in the Report:
- Adidas AG (Germany)
- Nike, Inc. (U.S.)
- Antigua Apparel (U.S.)
- TaylorMade Golf Co. (U.S.)
- LINKSOUL (U.S.)
- Callaway Golf Company (U.S.)
- Puma S.E. (Germany)
- Under Armour Inc. (U.S.)
- Columbia Sportswear Company (U.S.)
- Lululemon Athletica, Inc. (Canada)
- Thunderwear (U.S.)
- OASIS SHIRTS (U.S.)
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