Instagram was initially a platform for sharing 1:1 images and simple stories. As time went by, Instagram kept introducing new features that enticed the audience. It also has grown rapidly and vibrantly for its user-friendly interface and emphasis on visual content. The Instagram audience uses the digital platform as a forum for sharing their personal experiences and developing their brand. The platform is used both as a means to connect with loved ones and foster new relationships. Today, Instagram has introduced many cool features, and let’s review them in this article.
Cool Instagram Features to Promote Your Brand:
Know the cool features on Instagram that require little effort to make your account more discoverable. These features help you grow on Instagram and stay in touch with your audience even when you are not posting regularly. When you have lost consistency, your views and reach decrease. If you approach BuyRealGramViews, you can get marvelous and authentic social media services that will uplift your business. So do not worry; Instagram always has opportunities for growth. You can use the following cool features listed below to promote your brand:
- Story comments
- Adding another account in the bio
- Instagram broadcast channels
- Special fonts
- Instagram highlights
- Instagram filters
- Auto-replying feature
Story Comments
Story comment is a recently updated feature of Instagram. The feature enables users to comment on stories. The comments are shown one by one at the bottom left. Users need not open a separate space to view the comments. This facilitates instigating conversations and helps increase the engagement rate. The story comments can help creators get immediate feedback for the content they share on the story.Â
Adding Another Account in the Bio
Instagram allows creators and businesses to add an account to their bio. This helps promote two accounts at the same time. By adding another account to your bio you can help people discover your business and your personal account. For example, if you have a personal brand, you can link your business account in the bio of your personal account. This helps you tap into the followers of your personal account and send them to support your business account.Â
Instagram Broadcast Channels
Instagram broadcast channels are a messaging feature that allows creators and businesses to send direct messages to their followers. They are designed to help creators maintain a more exclusive chat experience with their followers and increase engagement. Making the audience join broadcast channels and maintaining conversations can help you be in touch with the audience. This increases the engagement rate.
Special Fonts
You can use special fonts in your bio to make your profile aesthetic. The fonts can highlight certain parts of your bio and help you increase visibility. These special fonts can help you look different from the millions of users on Instagram. Instagram never restricts creativity. Instagram encourages royalty-free creativity.
Instagram Highlights
Instagram emphasizes visual content and has given birth to a culture of visual storytelling. Instagram users can share their favorite moments, experiences, and narratives in a feature called Instagram Story. This will be live for 24 hours. Users can choose to keep desired stories permanently in a feature called story highlights. Through carefully curated highlights, users can draft categories for an organized view. Apart from posts, highlights give the audience a glimpse of the creator’s life or a brand’s functionality.Â
Instagram Filters and Effects
Instagram filters help make your feed aesthetic; they help you retain your audience. Using similar effects and filters for your posts can make your Instagram maintain a tone and help enumerate your brand’s tone. Effects play a major role in enhancing the impact of Instagram stories and generating profile visits. This is the main reason why so many famous handles buy Instagram story views and increase their followers. Instagram stories with a good filter and a significant number of views help promote the brand’s image and elevate its online presence.
Auto-Replying Feature
If you have a business account or a creator account, Instagram allows you to send automated responses to direct messages, and you can prepare them beforehand. It also allows you to send messages to accounts that perform certain actions that you have fixed already. For example, fashion accounts send outfit links as automated responses right after an account follows and comments on their reels. This helps brands to generate conversation and boost engagement rates.
Wrapping Up
To wrap up, Instagram is helpful for businesses in lots of ways. It has analytic tools to monitor metrics. The algorithm favors user preference, so your posts can be curated with relevant hashtags. You can reach your target audience by making your profile searchable with keywords. Apart from these Instagram features, be they simple or grandeur, they have immensely contributed to the growth of brands.
