It is straightforward to forget the importance of fonts when it comes to your custom mascara boxes. However, font selection should be meticulous as it determines one facet of your brand and product representation.
Custom boxes offer many options to emulate the perfect representation of your products. They can be molded into any shape or size, meaning they can be made to fit your product’s dimensions precisely. They also provide several design and printing options that add tremendous value to your brand.
These boxes offer many benefits for manufacturers, but it can be very detrimental for a company to order in bulk and later realize that a better font could have been used.
Typography
Minimalistic and tidy fonts are greatly valued for custom mascara boxes. Many renowned brands switched to minimalist fonts as industry trends dictated.
Here is a list of such fonts that will add value to your brand’s packaging:
- Gotham/Adobe Garamond: This classic serif font offers a tidy aesthetic with a slight flair. Numerous big-name brands like Tom Ford and Lancome use Gotham.
- Brandon Texts: This sans-serif font offers a truly minimalistic look. Its sleek lines give the text a classy, timeless feel.
- Helvetica Neue: This variation of the classic Helvetica uses slight serifs to add flair and keep a minimalistic look.
- Optima: Used by prominent brands like Clinique, Optima is a favorite of the cosmetics industry, and for good reason. This subtle font captures the perfect chic in the most minimalist fashion.
- Avant Garde Gothic: One of the Gothic fonts, this font portrays elegance with classy strokes.
- Univers Narrow: A popular font choice, Univers Narrow uses thin lines with large spaces, which makes it great for covering up space. This font is perfect for larger custom mascara boxes. The width of the lines can be altered without compromising aesthetics, making it very useful for packaging.
These are a few options you can consider when deciding on a font for your custom packaging boxes.
Factors to Consider
Reviewing different fonts and selecting one based on its look alone is a mistake. When choosing a font for your packaging, you must consider several factors. These factors include your package’s color scheme, pattern, box type, and size.
These specifications must complement the font to create cohesive and aesthetic packaging. We will discuss all the factors you should consider while designing your packaging.
Color Scheme
The color scheme of your custom mascara boxes is essential to everything related to design. You need to make sure your color scheme fits your aesthetic. Therefore, look at the color scheme while considering the general feel you want to portray through your packaging.
You will later decide your font color depending on the package’s color scheme, making the decision all the more critical. If you want a classy and minimalistic look, plain white should do well. Coupled with black font, white is the most timeless color you could go for.
Patterns
It would be best to decide on the pattern of the custom boxes manufacturer while making sure it does not clash with the font that will be printed on top of it. If the patterns are too abrasive, they clash with flashy fonts. For example, if the patterns behind it are too over the top, Avant Garde Gothic will not be the best fit. Moreover, if you have a font in mind, ensure it meshes with the custom patterns cohesively.
Size
You need to decide on a font while always thinking ahead and keeping the size of the box in mind. Some fonts are better for covering up larger negative spaces, whereas some might lose their style if made too large. It would help to use fonts like Univers Narrow to cover up more negative space, as they do not lose their style when enlarged.
Conclusion
Conclusively, it would help if you carefully chose a font for your custom mascara boxes. You need to make design decisions meticulously in unison with each other; otherwise, the design just will not work.
