Soap Industry Competitive Landscape & Growth Forecast to 2030


The global soap industry size was valued at USD 45.58 billion in 2023. The industry is anticipated to expand to USD 67.18 billion by 2030, exhibiting a CAGR of 5.70% over the estimated period. The surge is propelled by the rising popularity of bathing bars with fragrances and attractive colors.

Fortune Business Insights™ provides this information in its research report, titled “Soap Market, 2024-2030”.

Information Source: 

Top companies Covered in the Soap Market:

  • Procter & Gamble Co. (U.S.)
  • Unilever (U.K.)
  • Natura & Co. (Brazil)
  • Kao Corporation (Japan)
  • Johnson & Johnson Services, Inc. (U.S.)
  • Reckitt Benckiser Group plc (U.K.)
  • Ecolab Inc.(U.S.)
  • Beiersdorf AG (Germany)
  • Colgate-Palmolive Co.(U.S.)
  • Henkel AG & Co. KGaA (Germany)


Bath & Body Soaps Segment to Gain Traction Driven by Growing Usage of the Product

On the basis of product type, the industry is fragmented into bath & body soaps, kitchen soaps, and laundry soap. The bath & body soaps segment is estimated to grow at a substantial pace over the estimated period. The rise is driven by the growing demand for bathing products.

Solid Segment to Depict Notable Growth Propelled by Traditional Usage

Based on form, the industry is bifurcated into solid and liquid. The solid segment is set to expand at a considerable rate over the study period. The expansion is due to the traditional usage of solid soaps.

Household Segment to Register Substantial Growth Owing to Extensive Application

Based on application, the industry is segmented into commercial and household. Of these, the household segment is expected to grow at an appreciable rate over the forecast period. The rise is on account of growing awareness regarding household as well as personal hygiene.

Hypermarkets/Supermarkets Segment to Surge at Considerable Pace Impelled by Rising Purchase Convenience

On the basis of distribution channel, the industry is segregated into hypermarkets/supermarkets, pharmacies, online channel, and others. The hypermarkets/supermarkets segment is poised to depict remarkable growth throughout the estimated period. The rise is propelled by the wide product availability.

Based on geography, the industry for soaps has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report gives an analysis of the vital trends impelling the global business scenario throughout the forecast period. It further provides an analysis of the key factors driving industry growth over the forthcoming years. The report also furnishes an overview of the pivotal strategies undertaken by leading industry players for establishing a strong industry footing.

Drivers and Restraints:

Surging Awareness Regarding Household and Personal Hygiene to Propel Industry Growth

The soap industry growth is being propelled by the growing awareness regarding the maintenance of household and personal hygiene. The prevalence of infectious diseases such as SARS, pneumonia, and diarrhea, among others, can be decreased by following proper hand-hygiene.

However, the soaring availability of alternative products may hamper industry growth to a considerable extent.

Regional Insights:

Asia Pacific to Emerge as a Leading Region Impelled by Growing Awareness Regarding Hygiene

The Asia Pacific soap industry share is set to expand at a substantial rate over the forecast period. The region accounted for the largest industry share in 2022. The expansion is driven by the growing rate of literacy and rising awareness regarding hygiene in the region.

The North America industry is estimated to depict lucrative expansion over the analysis period. The growth is due to the soaring product demand in the region.

Competitive Landscape:

Major Companies Formulate Strategic Steps to Strengthen Industry Footing

Leading industry participants are undertaking various initiatives for strengthening their industry footholds. These include merger agreements, acquisitions, partnership agreements, and the rollout of new products. An increase in research activities and the development of new solutions are some of the other steps.

Key Industry Development:

October 2021 – Blue Power Group Limited purchased an additional production line from Kirk-FP Limited, expanding its capacity. The deal will see Blue Power becoming the contracted manufacturer or co-packer of Kirk-FP’s soap brands.