Baby Carrier Market Business Development: Competitive Landscape, Analysis by Key Players


The global baby carrier market size was USD 2.16 billion in 2023. The market is set to rise from USD 2.26 billion in 2024 to USD 3.07 billion by 2032 at a CAGR of 3.9% during 2024-2032.

Parents can safely keep their babies close by using baby carriers. Increasing awareness about the benefits of baby safety and convenience products among caretakers is fostering market growth. An increase in consumer spending on baby care products is expected to fuel market growth over the forecast period.

The COVID-19 pandemic increased the awareness for the health and development which influenced the parents buy the baby care products, favoring the demand for the carriers.

Fortune Business Insights presents this information in their report titled “Baby Carrier Market, 2024–2032.”

Top Companies Covered in the Baby Carrier Market:

  • ERGObaby Carrier Inc. (U.S.)
  • Infantino LLC (U.S.)
  • BabyBjörn AB (Sweden)
  • Combi Corp (Japan)
  • Tomy Co.Ltd (Japan)
  • Tula Baby Carriers (U.S.)
  • Boba Inc. (U.S.)
  • Beco Baby Carrier (U.S.)
  • Moby Wrap (U.S.)
  • Goodbaby International Holdings Limited (China)

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Soft Structure Carriers Segment Led the Market as They are Produced with Highly Engineered Designs

By product, the market is segmented into soft structure carriers, wrap/sling carriers, backpack carriers, and others. The soft structure carriers segment led the market. The rapid adoption of soft-structured carriers, as they are designed with padded shoulder straps and waist belts and are often produced with highly engineered designs, is driving segment expansion.

Increased Preference for Offline Stores due to their Hands-on Experience Provision Fostered Segment Expansion

On the basis of sales channel, the global market is bifurcated into offline and online. The offline segment accounted for a major baby carrier market share. Increased preference for offline retail stores, as they enable customers to have access and have trials of infant carriers of ergonomic designs and comfort features, is boosting segment growth.

From the regional ground, the market is classified into Europe, South America, North America, Asia Pacific, and the Middle East & Africa.

Report Coverage

The market research report presents a comprehensive market examination, emphasizing crucial elements, including the competitive environment and prominent product categories. Moreover, the report offers valuable insights on market trends and significant industry developments. Apart from the factors above, the report includes many factors that have boosted market expansion in recent times.

Drivers and Restraints

Increase in Baby Births to Boost Market Development

An increase in baby births propelled the product demand across many countries globally. Growing awareness of baby care products featuring improved baby care, safety, and comfort is projected to boost market expansion in the coming years. As per the National Center for Health Statistics (NCHS), the birth rate count at the end of 2021 in the U.S. reached 3.66 million, 1% up over the previous year.

Nevertheless, incidences of neck and back pain due to excessive product usage are hampering market growth.

Regional Insights

Increase in Consumer Spending on Baby Care Products in China, India, and Japan Fueled Market Growth in Asia Pacific

Asia Pacific dominated the global market. An increase in consumer spending on baby care products in China, India, and Japan is driving market growth in the region. Middle-income households’ increasing preference for comfortable and affordable baby care products is boosting market growth in the region.

Market growth in North America is attributed to a rise in spending of U.S. and Canadian customers on premium-priced infant carriers with minimalistic design features. The rising disposable income of households in the U.S. and Mexico is boosting market growth in the region.

Competitive Landscape

Key Companies Emphasize Partnerships to Boost Market Growth

Leading companies focus on partnerships to increase their product offerings. Top manufacturers emphasize the integration of smart technology into infant carriers to boost product sales and make a mark in the global market.

Key Industry Development

  • January 2021: Thrive International, Inc. declared its acquisition of the renowned baby product company, LÍLLÉbaby brand. It is known for crafting award-winning carriers celebrated for their superior functionality and comfort.