Find Out The 6 Vital Signs That Will Show You That Your Website Needs A Redesign
This may surprise some, but websites don’t last forever. As is the case with most aspects of running a business, trends change, the needs of your business change, the needs of your customers change, and your business must adapt to keep up with these changes. Your website is no exception.
That said, it’s important that you get a new website for the right reasons. For example, the fact that your competitor has a new website doesn’t exactly indicate that you need a new website (however, if your only motivation is ego fulfilment and you have the budget, then by all means you can go ahead).
Likewise, getting a new website just because you saw a drop in traffic (or because you weren’t getting enough traffic in the first place) may or may not solve the problem. If such a drop in traffic is due to users leaving your website because features are not working or are confusing, then a new website could certainly help solve the problem.
The point is that you need to identify your needs and goals before you can effectively assess whether a new website will actually help you achieve those goals. Here are 6 signs that you do indeed need a new website:
- Your bounce rate is too high
Generally speaking, a high bounce rate indicates one of two possible things: your website is being shown to the wrong people or your website user experience sucks.
If your website is being shown to the wrong users, your problem is more likely to do with your advertising and SEO strategies than with your website design.
If you’re getting traffic from your target audience, but they’re leaving without taking the desired action, then it might be time to rethink web design.
- Your website is not mobile-friendly
Maybe your audience didn’t access your industry content on mobile devices when your website was created. Maybe your website is older than smartphones. In any case, if your website is still not accessible on mobile devices in 2022, it’s time to act.
Google has already confirmed Mobile-First Indexing, which means that Google wants to make the web (that includes you!) mobile-friendly. There are several ways to implement mobile-friendly web designs, but Google officially recommends responsive web design.
- Site pages or features are not working
This seems like a no-brainer, but it’s surprisingly common to see websites with broken pages or broken features. If your website isn’t fully working, then for Google’s sake, call your web design company (or find a new one if your current company can’t fix the problem).
- You can’t easily update your content
While there are certain areas of a website that are best left to designers or programmers, you (and/or whoever helps you manage your web presence) should be able to make updates and edits as needed. If you have to call your web company every time you want to make an announcement or update, get a better website.
- The identity or mission of your company has changed
As mentioned above, companies adapt to changing trends and user needs. If your website no longer aligns with your company’s mission, or your company identity has changed significantly (such as a rebranding or acquisition), it might be time for a new website.
- Your website is outdated
Admittedly, this is a broad statement and by itself, it doesn’t automatically guarantee a new website, but there is a difference between needing an update and simply being out of date.
If you’re using tools, connections, or methods that have become outdated (for example, maybe you have a separate web address for the mobile version of your website when it would make more sense to have a responsive website), it may be time to plan a new website.
Even with proper web maintenance and marketing, there are certain points where a new website is the best solution to meet an organization’s needs.
Fortunately, the process does not have to be painful. If you’re ready to take the next step for your web presence, contact the best web designers in Los Angeles Small Biz Web Design Studio to discuss your future course of action.