Indonesia Online Grocery Market Revenue, Trends Analysis, Expected to Grow 24.7% CAGR, Growth Strategies and Future Outlook 2030: Markntel Advisors


Exploring the Indonesia Online Grocery Market: Insights, Drivers, and Key Players

Market Introduction

The Indonesia Online Grocery market has emerged as a crucial sector in the  economy, influencing various industries and consumer behaviors. As technological advancements and innovative solutions continue to shape this market, understanding its dynamics becomes essential for stakeholders, investors, and businesses.

Market Insights

In recent years, the Indonesia Online Grocery market has witnessed significant growth due to several factors. The market’s expansion can be attributed to increased demand for efficient solutions, technological innovations, and the rising awareness of sustainable practices. The Indonesia Online Grocery Market size is estimated to grow at a CAGR of around 24.7% during the forecast period, i.e., 2024–30.

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Indonesia Online Grocery Market Driver:

Increasing Level of Internet Penetration –

The high level of Internet penetration in Indonesia has revolutionized shopping habits, particularly driving the growth of the online grocery industry. With easy access to the internet, consumers prefer the convenience of browsing and purchasing groceries online from the comfort of their homes or on their smartphones. This shift is largely fueled by the time-saving aspect, as online shopping eliminates the need for physical visits to stores to avoid holding bulk goods in hand while traveling and fast online delivery services, saving consumers from the hassles of traffic and long queues.

Market Segmentation

The Indonesia Online Grocery market can be segmented based on several criteria, including:

By Product Type

-Ready-to-Eat (Fresh Foods)- (Market Size & Forecast 2019-2030, (USD Million)

-Snacks and Beverages- (Market Size & Forecast 2019-2030, (USD Million)

-Bakery and Confectionary- (Market Size & Forecast 2019-2030, (USD Million)

-Dairy, Chilled & Eggs-(Market Size & Forecast 2019-2030, (USD Million)

-Household Needs- (Market Size & Forecast 2019-2030, (USD Million)

-Staples and Cooking Essentials- (Market Size & Forecast 2019-2030, (USD Million)

-Others (Meat & Seafood, Baby Food and Care, Health, etc.)- (Market Size & Forecast 2019-2030, (USD Million)

By Delivery Type

-Instant Delivery- (Market Size & Forecast 2019-2030, (USD Million)

-Schedule Delivery- (Market Size & Forecast 2019-2030, (USD Million)

By Platform

-Web-based- (Market Size & Forecast 2019-2030, (USD Million)

-App-based- (Market Size & Forecast 2019-2030, (USD Million)

By Business Model

-Pure Marketplace- (Market Size & Forecast 2019-2030, (USD Million)

-Hybrid Marketplace- (Market Size & Forecast 2019-2030, (USD Million)

By Mode of Delivery

-Online Payment- (Market Size & Forecast 2019-2030, (USD Million)

-Cash on Delivery- (Market Size & Forecast 2019-2030, (USD Million)


The market is segmented into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each with unique market dynamics and growth opportunities.

By Region




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Key Players

Several key players dominate the Indonesia Online Grocery market, contributing to its growth and innovation. Some of the prominent companies in the market include:

  • com Inc.
  • Luxo Food
  • Shopee
  • Tanihub Food Solutions
  • Happy Fresh
  • Club Sehat
  • Hypermart Online
  • Klik Indomaret
  • Seroyamart
  • SedapRasa
  • Blibli
  • Others


The Indonesia Online Grocery market is set to experience substantial growth in the coming years, driven by technological advancements, rising consumer demand, sustainability initiatives, and government support. Understanding the market’s key drivers, segmentations, and key players is crucial for businesses and investors looking to capitalize on the opportunities in this dynamic market. As the Indonesia Online Grocery market continues to evolve, staying informed and adaptable will be key to success in this rapidly changing landscape.

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Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 14.8 diverse industrial verticals.

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