Is Email Marketing Still Relevant? 8 Eye-Opening Facts About Email

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Email marketing has been around for a long time, and some may argue that it has lost its relevance in the age of social media and other forms of digital marketing. However, the truth is that email marketing remains a crucial part of any effective digital marketing strategy. In fact, email marketing automation services and email marketing companies continue to thrive, offering businesses and organizations powerful tools for reaching and engaging their audiences.

Here are eight eye-opening facts about email marketing that highlights its continued relevance and importance:

Email is still one of the most widely used communication channels.

Despite the growth of social media and other digital channels, email remains a hugely popular way for people to communicate. According to Statista, there were 4.1 billion email users worldwide in 2021, and that number is expected to grow to 4.4 billion by 2024. This means that email remains a highly effective way to reach a large and diverse audience.

Email marketing can deliver a strong ROI.

Email marketing is a cost-effective way to reach potential and existing customers. According to a study by DMA, the average ROI for email marketing in 2020 was $42 for every $1 spent. This means that email marketing can deliver a strong return on investment, making it an essential part of any digital marketing strategy.

Email can help build relationships with customers.

Email allows businesses to communicate with customers on a more personal level. By sending relevant and engaging content, businesses can build strong relationships with their customers over time. This can lead to increased customer loyalty and advocacy, which can have a significant impact on a business’s bottom line.

Email marketing can be highly targeted.

Email marketing allows businesses to segment their audience and send targeted messages to specific groups. This means that businesses can tailor their messages to different customer segments, based on factors such as interests, behavior, and demographics. This can lead to higher engagement and conversion rates, as customers are more likely to respond to messages that are relevant and personalized.

Email is mobile-friendly.

More and more people are accessing email on their mobile devices. According to Litmus, 46% of all email opens happen on mobile devices. This means that businesses need to ensure that their emails are mobile-friendly and optimized for smaller screens. By doing so, businesses can ensure that their messages are being read and engaged with, regardless of the device being used.

Email can drive website traffic.

Email marketing can be an effective way to drive traffic to a business’s website. By including links to relevant content or promotions, businesses can encourage customers to visit their website and engage with their brand. This can lead to increased awareness, engagement, and ultimately, sales.

Email can be automated.

Email marketing automation services allow businesses to automate their email campaigns, saving time and resources. By setting up automated workflows, businesses can send targeted messages based on customer behavior, such as abandoned cart reminders, welcome emails, and post-purchase follow-ups. This can lead to increased efficiency, as businesses can focus on other areas of their digital marketing strategy.

Email marketing can be highly measurable.

Email marketing allows businesses to track and measure the effectiveness of their campaigns. By analyzing metrics such as open rates, click-through rates, and conversion rates, businesses can gain valuable insights into how their messages are being received and acted upon. This can help businesses refine their messaging and improve the effectiveness of their email campaigns over time.

How email marketing automation services and email marketing companies can help?

Partnering with an email marketing company can help businesses maximize the potential of their email campaigns. These services can help businesses create targeted content, automate their email campaigns, and analyze metrics to continually improve their campaigns over time. By leveraging the expertise and tools of email marketing automation services, businesses can ensure that their email campaigns are effective, engaging, and targeted to their audience.


Email marketing remains a highly relevant and important part of any digital marketing strategy. By leveraging the power of email marketing automation services and email marketing companies, businesses can reach and engage their audiences in highly targeted and personalized ways. With its strong ROI, ability to build relationships, and highly measurable results, email marketing is a key tool for businesses looking to drive growth and achieve their marketing.