Identify your Target Keywords
When creating a website, the first task is thoroughly researching your topic. Once you’re clear on the topic, the next task is to find relevant keywords specifically related to it. The idea behind using keywords in website development is to target the audience through them. Ensure that the keywords you use are precise and not stuffed into the whole content, because that negatively impacts your site. Search engines can easily identify keywords used in unusual places and lower your rankings. So, it’s better to focus on targeted keywords and place them in relevant places on your website.
Create high-quality and relevant content
In this digital age, “Content is king”. Everything that you write and post on your website reflects the identity of the website. Good-quality content is what makes a website what it is. It also helps it fetch better SEO scores. The better content you write, the better your rankings will be. It’s important to focus on that in Website Development; every little piece of information displayed affects the SEO directly.
For your content to be effective and relevant, make sure that you post content that the audience actually needs. Your content should be straight to the point and provide them with what they need. Also, a pro tip: make sure that whenever you’re writing online for a targeted audience, you do not use so-called ‘flowery language’, as it is certainly not liked by readers who want all the information in one quick read.
On-Page SEO
On-Page SEO comprises all the changes that you can make to your web page to improve its visibility. It is usually focused on how viewers look at your content when they enter your website. It is basically the optimization of several elements of the web page. These elements include H1-H6 tags, Meta descriptions, URLs, Images, and Hyperlinks.
While writing the content for a web page, it is important to use the heading tags correctly. Remember, there is only one H1 tag in a whole blog post or any form of content, while other heading tags can be used according to your content. Also, it’s important to add a Meta description, as it is shown when your site is shown in the search engines. Not to forget, the URLs and Images should be SEO-friendly and contain the appropriate keywords. It is advised to always use high-quality images on a web page, as they are SEO-friendly. Hyperlinks, on the other hand, not only drive traffic to your site but are also proven to be good for your SEO. Make sure that you add at least 2-3 internal and external links to your website.
Off-Page SEO
Off-Page SEO is not something that is widely focused upon in Website Development. However, it can make or break your website. Off-Page SEO strategies are based on backlinks. It’s very simple: the more backlinks that you develop to your website, the better the Off- Page SEO. Search engines want to provide the most relevant and useful content to their users, and hence, Off-Page SEO allows website owners to rank their websites better. As for search engines, your content is their top priority when they rank your website, but on a deeper level, they also try to understand your performance based on the sources that credit you.
Mobile Optimization
For the hundredth time, if I had to write, I would not stop writing about how necessary it is to create a responsive website. We’re living in the year 2023, where every second consumer first goes to his or her phone and types what they want on Google. And Google certainly won’t rank your site anyway in the first 10 pages if it is not mobile-friendly.
Research has shown that 95% of users use their mobile phones to search for products through various search engines. Apart from mobile phones, there are a plethora of screen sizes available, and it’s your responsibility to make your site adjust accordingly to the screen size. A non-responsive website hurts SEO and brings down the overall user experience while browsing.
Loading speed
Last but not least, your loading speed tremendously impacts your SEO. Statistical data from Pingdom shows that the average page speed for a website is 3.21 seconds. However, it takes 1.65 seconds for a website to appear at the top of Google’s search results. It becomes very clear from this that loading speed could either make or break your work.
While it was observed that e-commerce websites that load in a second have 3x conversion rates, on the other hand, the BBC publicly announced that for every additional second their page took to load, they lost 10% of their users, which accounts for approximately 20.7 million users per month. To ensure that your website gets more traffic, it must have a faster loading speed.
In conclusion, all of these tips are useful when looking for an SEO Strategy for Website Development. Focusing on all the aspects mentioned in the article is essential to getting better SEO rankings.
