Introduction–
There are several popular food franchises available in West Bengal such as One Bite fast food company offering a wide variety of benefits along with support mechanisms to the franchisees. There is also a series of steps that should be followed by entities to find suitable food franchise locations in the region.
Meaning and benefits of Food Franchise?
Food franchising refers to the authorisation granted by a food company or a restaurant brand owner to an entity or group to carry out commercial activities based on the contractual agreement in exchange for royalties known as a food franchise business. A food franchise agreement allows investors or franchisees to access intellectual property and use the resources of the brand owner or franchise in exchange for a fixed portion of profits.Â
The benefits of getting a food franchise are-
- Food franchise requires low investment that reduces overall cost of Business and increases profit margins.Â
- Food franchise has a low business risk because brands or franchises provide complete guidance and support to operate business error-free.Â
- The food franchise business is more profitable because it targets an already established consumer base and attracts loyal customers of the brand.
- Food Franchise has a very low risk of failure as it operates on an already successful business model and operational processes.Â
- Food Franchise gets access to suppliers’ network that improves raw material procurement and distribution effectively.
Why starting a One Bite Food Franchise in West Bengal is suitable?
One Bite is the fastest-growing fast-food chain in India that requires no starting investment and provides surety of profitability and franchise success. The business model and operational processes of the one-bite food franchise required se low maintenance making it suitable for regions like West Bengal. West Bengal is well known for its highly acceptable food culture and positive buying behaviour of the population towards new cuisines and fast food products. The business expenses related to food franchises in West Bengal are relatively less due to low-cost labour and cheaply available high-quality ingredients.
How to find a suitable location for Food Franchise in West Bengal?
- To find a suitable location for a Fast Food franchise in West Bengal individuals should evaluate the accessibility and visibility of the outlet for potential customers.Â
- A good location for a food franchise must have good footfall and traffic to attract a large consumer base.Â
- It is essential to evaluate customer demographics before selecting a location for the franchise-established outlet accordingly.Â
- The growth and development potential of the location and city along with Market competition is also essential to evaluate to find a suitable franchise location.
- The franchise location should have low estate costs and the rents also need to be reasonable to maintain the profit margin of the franchise.
Conclusion–
To conclude, starting a food franchise in West Bengal will be a beneficial venture because the region offers several benefits and good market conditions for business success. Entities may prefer starting one by two food franchises in West Bengal by taking factors into consideration to find a suitable location.
